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Chilled roasted sweet potatoes

Japanese Crafts

News

◉ Seasonal Special! Aged Roasted Sweet Potato Smoothies Now Available!

Free Shipping on Online Orders over ¥6,000!
¥100 Off Shipping for In-Store Refrigerated Deliveries ⭐
Please note that these offers are subject to change or end without prior notice.

◉ Featured in Major Media!
Nippon TV: "Hirunandesu!"

TV Asahi Network: "Rosen Bus de Yorimichi no Tabi"

Fuji TV: "Taka-Toshi & Nukumizu no Rosen Bus de!"

Please note: Due to high demand following TV broadcasts, some items may temporarily be out of stock in-store or online.

Our sweet potatoes have been aged for about 4 months to reach peak sweetness! We look forward to seeing you!

NEWS
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Made from Natural, Sweet Vegetables

Hana Onari, the finest chilled roasted sweet potatoes fresh from the roastery

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Hana Onari (Vegan)

​It is delicious if you eat it chilled and with the skin on.

Our store is located on Onari street in Kamakura. Our flagship product, Hana Onari, is an additive-free sweet potato snack brought to you straight from our roastery where it has been cured to perfection.

 

After roasting the sweet potatoes, we cool them down in order to bring out their maximum umami and sweetness. By eating them with the skin on, you can take advantage of all the valuable nutrients that they offer.

 

Nothing is added or subtracted. We hope that the subtle and elegant natural sweetness will stay with you as part of your Kamakura memories. Please enjoy the silky and smooth texture of our chilled roasted sweet potatoes.

 

We also offer Kiridashi. Please see Menu for further details.

 

Fashionable IMO (potatoes)

dressed up in KIMONO

One day, after baking and curing exceptionally delicious sweet potatoes, we thought that we might be able to bring extra joy to our customers by wrapping them with traditional Japanese paper. After rounds of trials, we finally came up with our current presentation (patent #1648718).

 

We have heard that during the Kamakura period (1185-1336), it was customary to wrap gifts with traditional Japanese paper. Our wrapped Hana Onari make us feel an intimate connection with our history. Many of our kimono-shaped origami papers have unique designs that may only be available on that day. We hope that you find their singularity charming.

 

For the wrapping, we mainly use Yuzen washi paper whose designs are inspired by the patterns on kimono fabrics. We hope you delight in choosing from our colorful paper kimono selection, while imagining the old Japanese landscape that inspired their designs. Isn’t it funny that the word imo, meaning potatoes, is hidden inside the word kimono? What a coincidence. Both in their appearance and in their names, Hana Onari wraps potatoes inside kimono. We hope that makes you smile when you help yourself to our fashionable potatoes.

 

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Hana Onari (Cold Yakiimo)

 

About gift services

 

If you purchase a box, we will wrap it in your favorite washi paper. We also have message stickers available for use as birthday presents, various celebrations, gifts, etc.

 

[Box price] For 2 pieces: 100 yen / For 3 pieces: 130 yen / For 4-5 pieces: 150 yen *Revised from October 2024

 

[Message sticker examples ] Happy birthday, Congratulations, Thank you for your help, Thank you for your hard work, I look forward to working with you, Thank you very much, etc.

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I will hang your favorite Japanese paper

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Message sticker (all year)

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Message sticker (event)

Advance reservations accepted [Store pickup]

 

Please make a reservation in advance for birthday presents, various celebrations, gifts, or for your own home.

Please contact us by phone, in store, or through the contact form on this website.

When making your reservation, please let us know the color and pattern of washi paper you would like and we will accommodate your request.

Please feel free to contact us.

This product is refrigerated. It will last for 5 days in the refrigerator, including the date of sale. Free ice packs.

 

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▼Gift wrapping available! Also popular as a return gift for hometown tax donations.

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ギフトサービス
予約

Thorough curing only possible in a roastery

Warehouse

How we produce the finest products all year round

Our roastery was built with Oya stone in the late 1940s. Today, after more than 70 years, it still maintains the temperature and humidity exceptionally well and works brilliantly as our storehouse.

 

In 2019, we repainted the exterior walls and retiled the roof, but it is no ordinary task to maintain sweet potatoes, the key ingredients of Hana Onari, in perfect conditions at all times. It requires constant, delicate work that suits the characteristics of the roastery to constantly keep the potatoes under the same conditions despite changing climate conditions.

 

We take pride in our ability to sensibly adjust and maintain the environment inside the roastery. We have mastered the art of consistently creating natural, honey-like potatoes.

Welcome to Onari Street, Kamakura

Onari

Menu

MENU

Hiyashi Yakiimo

If you order 10 or more of the same product at the store, please make a reservation so that we can deliver it smoothly.

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炙り
スムージー
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Hana Onari offers over 30 patterns of washi paper to choose from.

​Hana Onari

naturally sweetened vegetables

Exquisite kuradashi chilled sweet potato "Hana Onari"

Our signature product, "Hana Onari," is an additive-free snack made from Silk Sweet sweet potatoes that have been aged in our storehouse and delivered to you in the best condition possible.

Once baked, the sweet potatoes are cooled, bringing out the maximum flavor and sweetness, and are then eaten with the skin on, ensuring that all of the valuable nutrients are delivered to our customers.

Please enjoy the subtle and elegant natural sweetness along with the silky moist and smooth texture.

When you visit our store, you can choose your favorite pattern from over 30 different types of washi paper. You can experience the same excitement as when choosing a pattern for a kimono or yukata.

price:

550 yen

 

☆You can also purchase from our online shop 


Kamakura Inishienishi Online Shop

☆We also accept local shipping (refrigerated delivery) at the store.

 

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Cut out

Kiridashi

The deliciousness of Hana Onari is intact

Freshly baked sweet potatoes "cut out"

This dish retains the deliciousness of our signature product "Hana Onari" but cut into easy-to-eat pieces.

We have put in a little more than "Hana Onari", so you can enjoy it at a great value.

 

price:

550 yen

☆Only available in stores.

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I froze the "cut out"!

Ice baked sweet potato(seasonal product)

A summer dish that you can enjoy casually, with the popular product "Kiridashi" frozen!

Crunchy and sticky, the deep natural sweetness spreads.

​With natural decompressionBite-sized cool sweets!

Half defrosting is recommended.

*This is a seasonal item.

​Please confirm your purchase at the store.

price:

Ice baked sweet potato 550 yen

☆Only sold in stores.

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smoothy

Aged Silk Sweet Potato Smoothie
A chilled, creamy smoothie crafted from "Silk Sweet" potatoes aged for over 3 months and fresh milk. Experience the natural, rich sweetness overflowing from every sip.
Topped with a chilled, flame-seared roasted sweet potato!​​

price:

Aged Roasted Sweet Potato Smoothie — ¥650

Caramel Roasted Sweet Potato Smoothie — ¥700

Tea Infused Roasted Sweet Potato Smoothie — ¥700

​☆ Only available in stores.

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Aburi-Yakiimo (Served warm) 
(seasonal product)
butter & sugar
walnuts with butter & sugar(above image)

The moist cross section is warm with a burnerseasonal products

Sugar and butter for brûlée are placed on the cross section of chilled sweet potato and baked on the spot with a burner. The sweet potato itself is getting warmer.

You can enjoy the exquisite taste that combines the sweetness of the sweet potato and the savory flavor of the roast.

Walnuts are a great match with lightly toasted walnuts! Please enjoy your meal.

This is a seasonal item. Please confirm your purchase at the store.

*Please let us know if you are allergic to dairy products.

◎It can be enjoyed cold or warmed up in the microwave.

price:

butter & sugar 600 yen

Walnut Butter & Sugar 700 yen

​☆ Only available in stores.

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Aged storehouse roasted sweet potato(Served warm) 

Silk Sweet aged in a stone storehouse

A dish that lets you enjoy the natural, elegant sweetness

In response to customer requests, we will begin selling this product in limited quantities from January 2025. It's warm, so it's the perfect dish for cold days.

*This is a seasonal product. Please check in store to purchase.

price:

500 yen

☆Only available in store. Due to adjustments to stock, there may be days when we do not bake. We will make it for you if you make a reservation.

蔵出し焼いも

*We are sorry, but due to the limited space, you cannot eat or drink inside the store.

​*All prices include tax

Handmade & Selected Japanese Crafts

Accessories and other goods made with tatami beri
Other popular Japanese items

Although our space is small, we also sell Japanese goods.

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Ink brush pen
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Kneaded perfume (hydrangea)
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Handmade washi bookmarks

​Ink brush pen

The ink has a sandalwood scent. It is wrapped in colorful Japanese paper, so you can choose your favorite pattern. For both fine and bold writing.

price:

380 yen

Solid perfume

We offer four different scents, including sweet osmanthus, yuzu, and hydrangea.

 

price:

730 yen

Handmade washi bookmarks

These hand-made bookmarks are made using Yuzen washi paper and come in seasonal patterns.

 

price:

120 yen

 

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Goods made from tatami mat edges

Goods made from tatami mat edges

 

These are original items made using the edges of tatami mats.

Coin purses, pen cases, and more, all unique.

price:

From 1,200 yen

 

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Enjoy Kamakura baggage-free!

Kamakura station has a limited number of coin lockers. Especially with large suitcases, you may have a difficult time finding a place to store them. Our shop offers temporary baggage storage service from 10am to 6pm. Please feel free to stop by to check your baggage.


For more details, click the button below or ask our staff in-store.

 

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Commemorating the 5th anniversary of our opening

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Thank you very much for your continued patronage.

Thanks to all of you, Kamakura Inishi-enishi, our sweet potato shop specializing in slow-aged sweet potatoes that are carefully baked and served chilled,

will celebrate its 5th anniversary on October 13, 2024—Sweet Potato Day.

We are filled with gratitude to all of you for helping us overcome the severe COVID-19 pandemic and continue doing business.

We will continue to work hard every day to be of some help to local residents and tourists alike.

Additionally, the adjacent "Kamakura-Onari Baggage Storage Service" will store your luggage for you. Please feel free to use this facility when sightseeing in Kamakura.

We look forward to meeting you all .

Owner of Kamakura Inishi-enishi

CALENDAR

Shop Information

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Kamakura Inishienishi
1 minute walk from the Kamakura station’s west exit;

located on Onari street
1-2 Onarimachi, Kamakura-shi, Kanagawa 248-0012

TEL/FAX:+81-467-22-2122

Contact Us


★ For inquiries, please email us or fill out the form below. We will respond within three business days.

Business days: We are currently open mainly on weekends . Please check the business day calendar .
Business hours: Weekdays 11:00-18:00, Saturdays, Sundays, and holidays 10:30-18:00

*Payment can be made in cash, by various credit cards, electronic money, or by QR code payment .
*We do not have a customer toilet.

ACCESS

Media information

◉TV Kanagawa"Kanaful TV (Kanaful takes noticeKanagawa's important news 2022)”Introduced in (2022.12.25)

FM Kamakura"KAMAKURA GOODMORNING STATIONAtWas introduced. (2022.12.10)

◉ Kanagawa Shimbun"Imakana (Chilled Gourmet Special)"Introduced in (2022.7.18)

◉Kamakura FM"Kamakura Seaside Station"Introduced in (2022.2.14)

 

◉TV Kanagawa"Kanaful TV (A walk in Kamakura in winter! The definitive edition "Best 13 rumors")"Introduced in (2021.12.19)

"Tabi Urara Kanagawa Tourism Site / Kamakura/ShonanIntroduced in

"Kamakura City Tourism Association ~ Kamakura Tourism Official Guide ~"Introduced in

"Newspaper along the Enoden Line(issued in March 2020). (2020.3)

◉Information magazine"Yokohama Walker February issue[Feature]Plum Kamakura and other gourmet walkswas introduced to (2020.2)

Featured in " Mapple Kamakura Enoshima '26" (February 13, 2025)

 

◉Featured on Nippon Television's "Hirunandesu! " (May 24, 2023)

 

◉Featured on Fuji TV's "A Bus Trip with Takatoshi and Nukumizu " (April 15, 2023)

 

◉Featured on TV Asahi's "Take a detour on a local bus" (August 15, 2021)

 

 

 

MEDIA
Contact

Our Company / Contact Us

1-2 Onarimachi, Kamakura-shi, Kanagawa 248-0012

+81-467-22-2122

To contact us, please fill out the form below and click Send.

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