Made from Natural, Sweet Vegetables
Hana Onari, the finest chilled roasted sweet potatoes fresh from the roastery
Our store is located on Onari street in Kamakura. Our flagship product, Hana Onari, is an additive-free sweet potato snack brought to you straight from our roastery where it has been cured to perfection.
After roasting the sweet potatoes, we cool them down in order to bring out their maximum umami and sweetness. By eating them with the skin on, you can take advantage of all the valuable nutrients that they offer.
Nothing is added or subtracted. We hope that the subtle and elegant natural sweetness will stay with you as part of your Kamakura memories. Please enjoy the silky and smooth texture of our chilled roasted sweet potatoes.
We also offer Kiridashi. Please see Menu for further details.
Fashionable IMO (potatoes)
dressed up in KIMONO
One day, after baking and curing exceptionally delicious sweet potatoes, we thought that we might be able to bring extra joy to our customers by wrapping them with traditional Japanese paper. After rounds of trials, we finally came up with our current presentation (patent #1648718).
We have heard that during the Kamakura period (1185-1133), it was customary to wrap gifts with traditional Japanese paper. Our wrapped Hana Onari make us feel an intimate connection with our history. Many of our kimono-shaped origami papers have unique designs that may only be available on that day. We hope that you find their singularity charming.
For the wrapping, we mainly use Yuzen washi paper whose designs are inspired by the patterns on kimono fabrics. We hope you delight in choosing from our colorful paper kimono selection, while imagining the old Japanese landscape that inspired their designs. Isn’t it funny that the word imo, meaning potatoes, is hidden inside the word kimono? What a coincidence. Both in their appearance and in their names, Hana Onari wraps potatoes inside kimono. We hope that makes you smile when you help yourself to our fashionable potatoes.
Thorough curing only possible in a roastery
How we produce the finest products all year round
Our roastery was built with Oya stone in the late 1940s. Today, after more than 70 years, it still maintains the temperature and humidity exceptionally well and works brilliantly as our storehouse.
In 2019, we repainted the exterior walls and retiled the roof, but it is no ordinary task to maintain sweet potatoes, the key ingredients of Hana Onari, in perfect conditions at all times. It requires constant, delicate work that suits the characteristics of the roastery to constantly keep the potatoes under the same conditions despite changing climate conditions.
We take pride in our ability to sensibly adjust and maintain the environment inside the roastery. We have mastered the art of consistently creating natural, honey-like potatoes.
Welcome to Onari Street, Kamakura
Chilled Roasted Sweet Potatoes
Made from natural sweet vegetables
Hana Onari, our exquisite chilled roasted sweet potatoes
Our flagship product Hana Onari is an additive-free sweet potato snack, brought to you straight from the roastery where it has been cured to perfection. After baking the sweet potatoes, we cool them down in order to bring out their maximum umami and sweetness. By eating them with the skin on, you can take advantage of all the valuable nutrients they offer. We hope you enjoy the subtle and elegant natural sweetness together with the silky and smooth texture of our chilled roasted sweet potatoes.
500 JPY (tax included)
Indulge in the same delicious taste of Hana Onari
Cut chilled roasted sweet potatoes
Kiridashi is our flagship product Hana Onari cut into just the right size for your enjoyment, without losing its original delicious taste. Kiridashi is an economical choice as it packs a little more volume than Hana Onari.
500 JPY (tax included)
Frozen Roasted Sweet Potatoes
We froze the Kiridashi!(avobe)
This is a seasonal product in summer.
We recommend half-freeze.
It's like an ice cream.
500 JPY (tax included)
Brûléed Roasted Sweet Potatoes
Brûléed Roasted Sweet Potatoes with Walnuts
Warm, seasonal products finished with a blow torch
Sprinkle sugar and butter over the moist surface of chilled roasted sweet potatoes, finish them with a blow torch, and there we have the brûléed roasted sweet potatoes. They are burned on the spot and served warm. We hope you enjoy the exquisite taste of the sweet potatoes coupled with the savory smell of a slightly burned surface. Please also try the perfect combination with lightly burned walnuts.
Brûléed roasted sweet potatoes (with or without walnuts) are seasonal products. Please confirm their availability at our store.
※ Please inform us if you are allergic to dairy products.
Brûléed Roasted Sweet Potatoes:
500 JPY per piece (tax included)
Brûléed Roasted Sweet Potatoes with Walnuts:
600 JPY per piece (tax included)
※ As a result of our limited space, dine-in is not available. We apologize for any inconvenience.
Handmade & Selected Japanese Crafts
Accessories and other goods made with tatami beri
Other popular Japanese items
Another one of our products that we would like to introduce is a Japanese craft made with tatami beri, the edge part of a tatami mat. Tatami mats are essential to traditional Japanese rooms, but these days there is a wide variety of tatami beri, and many of them have attractive designs that deserve to be used for more than their original purposes. We use tatami beri to make original goods such as hair clips and coin purses, all in the Japanese style. These items are great souvenirs from the historic city of Kamakura because you can experience a little bit of Japan through them. All of our tatami beri items are handcrafted and one of a kind.
We also sell other Japanese goods that we carefully selected. The most popular among them is the “scented ink brush pen.” It is made by an ink maker, and you can smell the wonderful sandalwood scent not only from the pen itself but also from the paper that you write on. All of our scented ink brush pens are wrapped in colorful traditional Japanese paper and can write both bold and thin lines. These pens are very useful and essential to writing in the Japanese style and would be a wonderful choice of souvenir from Japan as well.
Another one of our very popular items is the “solid perfume.” You can lightly dab it on your wrist or the back of your neck to enjoy a very nice scent. We offer four types of perfume scents including osmanthus (sweet olive) and yuzu (citron). Please feel free to try them at our store.
筆ペン Ink brush pen
Enjoy Kamakura baggage-free!
Kamakura station has a limited number of coin lockers. Especially with large suitcases, you may have a difficult time finding a place to store them. Our shop offers temporary baggage storage service from 10am to 6pm. Please feel free to stop by to check your baggage.
We charge 500 JPY (tax included) for any baggage whose sum of the three dimensions (height, width and length) does not exceed 140 cm. For anything larger, our rate starts at 700 JPY (tax included). We accept items such as baby strollers and umbrellas as well.
We also offer a special 500 JPY deal for anything that fits in our designated 30 cm by 40 cm by 50 cm bag. You can share a bag with your family and friends.
For further details, please click here or ask us at the shop.
Wishes behind the face of Enishi-chan
Our hope is for people of all ages to enjoy our finest chilled roasted sweet potatoes. This hope is reflected in Enishi-chan, the character printed on our shop curtain and other places. (The word enishi implies connection and fate.)
The face of Enishi-chan is drawn in a way that (s)he can appear to be a man or a woman of any age. Enishi-chan can appear to be a sweet grandmother, a samurai with a shaved forehead, an adorable blushing girl, or even a hard-working young priest.
Our chilled roasted sweet potatoes are healthy and safe foods made for people of all ages to enjoy.
1 minute walk from the Kamakura station’s west exit;
located on Onari street
1-2 Onarimachi, Kamakura-shi, Kanagawa 248-0012
★ For inquiries, please email us or fill out the form below. We will respond within three business days.
CLOSED: Tuesday and the second and fourth Wednesday of the month.
Regular Business Hours: 11am to 6pm ; Sat.&Sun.10:30am to 6pm / Onari Baggage Storage Service: 10am to 6pm
Our open and closed days may vary. To be sure we are open, please check Shop Information.
※ We accept cash and PayPay/ALIPAY.
※ There are no restrooms for the customers.
◉Baggage storage service is temporarily closed to prevent the spread of the new coronavirus(COVID-19), but will resume operations from Saturday, June 13. Hours : Shop : 10am〜6pm(Saturday,Sunday & National holiday )
◉We were temporarily closed to prevent the spread of the new coronavirus(COVID-19), but will resume operations from Thursday, June 4.
※Baggage storage service is temporarily closed.
Upon resumption, we will implement infection prevention measures aimed at ensuring the safety and security of our customers and shop staff.We apologize for any inconvenience, and we appreciate your understanding and cooperation.
◉Beginning January 2020, our business days will change as follows:CLOSED: Tuesday and the second and fourth Wednesday of the month.
◉Our English website is now available.
・３個入り ¥1,580・５個入り ¥2,600（お箱代含む税込価格）※他の個数も承ります。
（３個入り ¥1,580→¥1,500・５個入り ¥2,600→¥2,500）
◉We had our grand opening October 2019. We look forward to welcoming you to our shop.